Marketing your business is never easy, whether you do it yourself or hire an agency to do it for you. However, one thing’s certain—you need to market your business if you want to keep up with your competitors and succeed in today’s economy. If you’re unsure of how to go about marketing your business effectively, consider the following 10 tips from the team at New Marketing Company
1) Choose a variety of platforms
Using one platform alone isn’t going to drive as much traffic as using multiple platforms. Identify what networks your target audience is on and use them all. For example, Facebook is a great network for growing an audience, but that audience won’t be worth much if you can’t get them back later for your own site or sales funnel. If you can direct social media followers to a thank-you page or a sales page, you should always do so with customized CTAs (call-to-actions). The goal is to move people from social media platforms into your own marketing channels because that’s where you’ll have more control over their experience.
2) Don’t go it alone
It can be tempting to try and manage your own online marketing. You might think you can save money by doing everything yourself, but you’ll end up wasting a lot of time spinning your wheels. Even worse, if your website goes down or you get hit with an angry customer on social media, it could put a major dent in your business reputation. To make sure that doesn’t happen, hire a firm like [Name] to help you develop and execute your digital marketing strategy—that way they handle maintenance tasks while you focus on selling products and services. If a message or comment gets out of hand online, they’ll be able to deal with it before it turns into a PR disaster for your brand. And when people search online for companies like yours?
3) Don’t rely on one strategy
It’s a mistake to think that one strategy—even if it is more expensive than others—is guaranteed to work for your business. You want online marketing experts who can provide you with a diversified array of strategies, so that you have multiple options for success. Whether it’s social media or paid advertising, you don’t want all your eggs in one basket, and a good agency will be well-equipped to meet your needs. Failing at online marketing? Here are 4 alternatives worth exploring .
4) A content plan is essential
With so many blogs in existence, it’s no longer enough to just create new content. You have to ensure that your content is high quality, differentiates you from competitors and is put in front of your audience in an effortless way. A great way to do all three is by creating a content plan. Before you can start writing any copy, map out your content categories (blog posts, emails, etc.) as well as how often you want each type posted. This will help reduce overwhelm and make sure your priorities are aligned with those of your team.
5) Invest in what works for you and your business
The number one thing you can do is take advantage of email marketing and SEO. These have proven, time-tested results and should be implemented as soon as possible for maximum ROI. You’ll also want to consider other types of digital marketing that may work best for your specific business (blogging, social media, etc.). And don’t forget about traditional marketing techniques—print ads, online ads and trade shows can all play a part in helping grow your business.
6) Try new things, but be aware of failure
If you’re new to online marketing, or any form of online communication for that matter, consider experimenting with a range of different methods. The worst that can happen is that they don’t work and you learn some valuable lessons. The good news is, while not every technique works every time, there are proven methods out there that will deliver results if you are willing to put in a bit of effort and time. And even if you spend considerable amounts on a marketing campaign and it fails, think about how much you saved by not having an ineffective employee!
7) Focus on growth
Hiring an online marketing company is definitely a good first step, but keep in mind that many businesses still tend to focus on getting customers before they have a solid grasp on who those customers are and what they want. Think about customer segmentation and what your ideal clients value. It’s also important not to overinvest in an individual channel like SEO or pay-per-click (PPC) ads until you know more about what’s going to work for your business. Ultimately, you want every aspect of your marketing plan—from writing copy to social media posts—to be tied together in some cohesive way that reflects who you are as a brand. Remember, the more targeted and strategic your marketing efforts are, the better your results will be!
8) Measure success
What you’re paying for when you hire an online marketing company is data. Getting a better idea of how users are engaging with your site and how they’re finding you in their search results will give you valuable insights that can help increase traffic and conversions. What data should you be looking for? Here are a few suggestions, but think about what’s right for your business—and don’t rely on one source (like Google Analytics) alone. For example, if a conversion is important to your marketing strategy, get more than one view into where it happens on your site. That could mean using multiple analytics platforms or getting sales reports directly from retailers in addition to Google Analytics’ numbers. Find more advanced tracking tips here .
9) Stay consistent
Developing a solid, consistent marketing strategy is key for any business—online or not. If you’re using social media, search engine optimization and all your other marketing avenues in tandem with one another, it will be much easier to create meaningful engagement with your customer base. And that’s something that can only help your business succeed. Think about it: Do you really want users flocking from Twitter to Facebook and then back again? If they have a bad experience on either platform, it may not be worth their time returning. In short, consistency makes it easier for customers to find you online and keeps them coming back. It also increases trust between you and customers.
10) Don’t stop learning!
If you’re going to invest in a marketing company, make sure it’s one that will help you learn about online marketing. All too often business owners put all their eggs in one basket by hiring an agency and expect them to deliver results for them. Nothing could be further from reality! This is your business, not theirs; don’t put all your time and money into a single aspect of your operation. Make sure you find a good agency that can both provide advice and guide you through questions, as well as strategic tools for website management, SEO and SEM tactics. Remember: even if they are managing aspects of your campaign like your PPC or social media efforts, they still need you involved in helping run these campaigns effectively.