Shopify is one of the best eCommerce platforms out there right now, but this fact won’t matter if no one can find your website!
While there are a bunch of mainstream methods to promote your website, whether via social media or influencer marketing, these approaches have a tendency to be out of budget. Unfortunately, they do not guarantee exposure to a large audience. So it’s best to go for a method where there is already a substantial amount of users you can redirect to your website, and that’s what Search Engine Optimization or SEO can do for your business.
Did you know that there are approximately 99,00 searches on Google every single second? Consumers are constantly looking for products and services on-demand or most convenient to them. It could be your product and service they’re clicking on if only you’ve taken the Shopify SEO company advice given to you during your business’ early days.
So if you’re looking to further understand how you can capitalize on the gargantuan opportunity in Google search or how a Shopify SEO company can help you reach your KPIs, read on!
1. Shopify SEO Increase Organic Traffic
Much like a physical store, your online shop needs more visitors, and in eCommerce speak, that means site traffic. Gaining traffic from SEO means you’re getting organic traffic. There was no money spent on that click to your website.
By making sure you use relevant keywords to your business along with specifically targeted interests or locations, you’d find your reach gaining traction within your area of service. Moreover, SEO allows you to set the perimeters of your offerings. Through optimized content, you can specifically explain in detail where your products and services can be applied to.
This would require your website and its pages to meet certain standards, which a Shopify SEO company can help you with.
2. A Shopify SEO Company Will Monitor Trends and Act on Them
All actions made on your website is tracked, even a user’s journey on how they get to your domain. Neat, right? This data can be made actionable with the help of a Shopify SEO company.
There are a lot of moving parts in making sure your online shop is SEO ready, so it helps to partner with trusted experts to maximize your website’s reach and potential. These experts can immediately apply track what works best for your shop and capitalize on that.
Part of SEO is understanding your market and providing users the right information connected to your business. With the right people on your side, you’ll know whether you’re targeting the right people with your content and if your website is doing its job of selling your products.
3. SEO is Long-Term Marketing
One big difference between mainstream digital advertising and SEO is its longevity. Paid ads only run for a specific timeframe. That means its exposure is limited to how long your budget will last or how many clicks it garners. For SEO, it doesn’t have a time limit. When you implement SEO best practices on your online shop, you will continue to see results long after you’ve started.
Why? Because content is evergreen and ads are limited by ad space availability and competition. The only investment worth making is one that reaps long-term benefits. Just ask your Shopify SEO company or consultants, to help you with your online shop’s performance and see how hardworking keywords and content can do wonders for your site traffic and revenue.
Where to Begin?
Genius eCommerce is recognized as one of the best Shopify SEO companies for a reason. They provide clients with everything they need to rank higher in Google and formulate a long-term strategy that actually pays off.
What sets them apart? They are Shopify partners and have decades of collective SEO experience. Visit their website at https://geniusecommerce.com/ and learn more about how their extensive range of services can work for your business goals.