Imagine this scenario: you’re a small business owner trying to convert leads into customers.
You’ve attracted a crowd, kept them on your website, and encouraged them to sign up for your mailing list or follow you on social media.
But they’re still not ready to buy.
How can you get them to become clients without being overbearing?
This is where testimonial videos come in. These are the most authentic promotional videos in the business.
Video testimonials feature existing happy and satisfied customers describing their experience and reviewing the products and services.
35 Best Video Testimonial Examples
1. Zoom: HubSpot’s Testimonial
For obvious reasons, there has never been such demand for easy-to-use, reliable communication solutions for businesses of all sizes. And certainly, it’s been a challenge for everyone.
All businesses are, ultimately, about people.
How fitting it is then that Zoom used a customer video testimonial from their client, HubSpot, highlighting the importance of good and clear communication between team members.
They say that a good product doesn’t need to be advertised, that it sells itself.
While this is debatable (marketers and advertising people would have a lot to say about that), the beautiful thing about video testimonials is that they don’t feel as though they’re aggressively trying to sell you something.
And at the end of the day, isn’t that the best kind of marketing and advertising anyway?
2. Amazon Seller Testimonial
This is a fascinating example of a customer testimonial!
Because, rather than creating separate video testimonials for each of its customers, Amazon opted to aggregate these reviews into one compelling video.
This might not work for all types of business, but it works quite well in this example.
In some ways, Amazon is a gigantic business, with millions of consumers and thousands of vendors using their platform – and that’s what a compilation film conveys: a large number of individuals, all testifying about how the firm has benefited their lives.
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Michal Daycare