According to Statista, about 92% of all internet users regularly watched videos on the web in 2023. And this figure is increasing every year, proving that video content is certainly popular.
But why do some videos gather a huge audience and attract traffic while others remain in a “blankness”? Naturally, the key reasons are quality content and relevance.
However, website improvement from an SEO point of view also plays a significant role.
Video SEO: Quick Update
Video content is an important element of a website that carries more information (audiovisual), allows you to attract more attention from visitors, effectively presents your product, and demonstrates your expertise.
Here are some important video SEO statistics from Vidico:
- Video drives a 157% increase in organic traffic from SERPs.
- Videos are 50x more likely to get organic page ranks in Google than text.
- Video content on a landing page can increase conversions by over 80%.
- Videos in blog posts can attract 3x more inbound links than text-only posts.
- Marketers who use video grow revenue 49% faster than non-video users.
It is very important to make videos work properly and not cause you and your customers unnecessary inconvenience.
The fact is that any media content on a website affects the weight of the page and loading speed.
Accordingly, correct video optimization is mandatory to ensure a comfortable user experience.
In addition, video SEO is important to promote engagement of the target audience and increase the number of customers.
Since keywords are a big part of SEO, they must be used for video SEO as well.
You should add relevant keywords to titles and descriptions to bring in more people from search, build traffic, and increase the number of potential customers.
Don’t forget about the semantic core of the page itself, as this is also very important for ranking and achieving high positions in Google search results.
How Do Captions and Transcripts Improve Video Search Rankings?
Adding captions and transcripts to your video does way more than making videos accessible.
They greatly impact your SEO, helping your video improve its search engine rankings.
It might be due to better keyword optimization, improved UX, or just wider link-building opportunities. Whatever it is, captions and transcripts are extremely important.
1. Improved Accessibility & UX
Closed captions increase video accessibility. They allow viewers with hearing impairments to watch your content.
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