Almost 8.5 billion searches occur daily on Google, making it the most vital player in the search engine market. You can only imagine the insights you could get from such a large dataset!
Luckily, Google has a solution to speed up this process – Google Trends.
Google Trends is a tool that helps you analyse what people search for; with very detailed statistics on search data, any professional SEO Company Canberra-wide will utilise all it can to achieve the maximum results for its clients.
Below are five ways in which Professional SEO Company Gold Coast can use these trends.
Analyse Keyword Volume Trends
Search volumes are one of the primary indicators that help analyse a keyword. Google trends help a Professional SEO Company Gold Coast-wide to see the keywords trending book through a specific period.
Aside from getting to know the most popular keywords, you also get information about poorly trending words so that you may avoid them.
The research will give you ideas about keyword staples and seasonal keywords. You can never go wrong with the staples, while you can use the seasonals to reach out to the latest interests of your target audience.
Note “Breakout” Keywords
Google Trends assists you in spotting promising keywords with extremely high growth.
These are the ones that have a breakout in front of them rather than percentages, and SEO companies can use them to stay ahead in the game. The breakout means the popularity has increased by more than 5000%.
But don’t rely on them very much as they gain popularity for only a short term. In using them, timing is the key that can make or break your game.
Use Related Keywords
Industry trends are unpredictable and can flip overnight. Therefore an SEO firm should strategise accordingly, and google trends can assist them here.
Trends also offer a list of related topics you can use for your SEO that can prove helpful for your content.
Also, it should guide your decisions when it comes to link building. Including the topics relevant to your keywords will naturally increase the quality of inbound links to your webpage and your SEO.
Go Local With Optimisation
Google trends provide you with a localised search option, and you can choose your subregion to modify the results accordingly. This can help you check your area of interest and adjust your SEO strategy accordingly.
Include LSI Keywords
Latent Semantic Indexing (LSI) keywords help search engines understand a website’s contents.
Nowadays, this is a significant aspect of SEO because Google values content and context.
Google trends can help your on-page SEO by showing the LSI keywords.Conclusion
A professional SEO company Canberra can utilise the tools of Google trends to develop a solid strategy that can improve the client’s rankings in leaps and bounds.
So, if you want more help with keyword research and analysis, make sure to take advantage of the features this tool provides.
Source: 5 Ways SEO can use Google Trends