Relying on video marketing as a B2B is perhaps the best thing you can do.

But B2Bs still hesitate going all in, especially when it comes to explainer videos.

They’re haunted by one single question: What’s in it for me?

A qualitative answer to this just scratches the surface.

I want to give you a more tangible picture of the possibilities.

In this blog, we’ll look at 7 concrete reasons why B2B explainer videos are worth your time and money.

And actionable insights on how you can get the most out of such videos for your business.

Understanding Explainer Videos

On the surface, explainer videos simply mean “videos that explain”.

But it is rarely this one-dimensional.

Explainer videos are visual mediums that mold themselves according to your use case

Applications may include:

• Explaining complex B2B concepts simply
• Helping B2Bs build brand awareness
• Elevate dwell time on website landing pages

All in all, explainer videos are the voice B2Bs use to connect with their audience in a way that it demands attention and drives comprehension.

But this is just a glimpse into what explainer videos are truly capable of.

To make B2Bs truly go all in on explainer videos, we need to make our perspective irrefutable.

And that’s exactly what I attempt to do in the next section coming right up.

Why Do B2Bs Need Explainer Videos?

One of the best reasons why B2Bs need explainer videos is because of their simplicity.

But that’s a vague reason that’ll rarely get anyone excited.

So let’s get into the specifics and explore seven compelling reasons for investing in explainer videos.

Starting with…

Reason # 1: Enhances Brand Comprehension

When it comes to using B2B explainer videos to facilitate comprehension,

This quote by Albert Einstein always comes to mind:

“If you can’t explain it simply, you don’t understand it well enough”

But here’s where things get interesting.

As a B2B, you understand your offering better than your customers.

But if your customers don’t feel the same thing, it draws them away from your products and services.

Which is where explainer videos can make branding and comprehension not only easy but also memorable.

Read more…