The Guatemala beverages market size was 1.73 billion liters (BL) in Q3 2024. The Guatemala beverages market research report offers comprehensive consumption volume data across several beverage categories for Q3 2024. Furthermore, the report precisely lists new product launches and highlights the latest beverage industry performance and developments every quarter.
In 2025, beverage consumption trends in Guatemala are expected to reflect both global influences and local preferences.
Key trends include:
1. Growth in Soft Drinks: The soft drink market in Guatemala is projected to experience a volume growth of 1.9% in 2025. This indicates a steady demand for carbonated beverages, juices, and nectars among consumers.
2. Popularity of Carbonated Beverages: Within the soft drinks category, carbonated beverages are anticipated to maintain their leading position in terms of consumption volume. This trend suggests a continued preference for fizzy drinks among Guatemalan consumers.
3. Demand for Ready-to-Drink (RTD) Beverages: The RTD beverage segment is expected to grow during the 2023-2029 period, indicating a rising interest in convenient, pre-mixed drinks among consumers.
4. Health-Conscious Choices: There is a growing consumer interest in health-conscious beverage options, including low-calorie and functional drinks. This trend is driving innovation in the beverage industry, with companies introducing products that cater to health-conscious consumers.
5. Dairy and Soy Drinks: Dairy and soy drinks, such as white milk, are expected to continue being popular choices among consumers, reflecting a stable demand for traditional beverages.
6. Alcoholic Beverages: Beer remains the leading alcoholic beverage in Guatemala, with a significant share of the market. The consumption of beer is expected to continue its dominance in the alcoholic drinks category.
These trends highlight a dynamic beverage market in Guatemala, characterized by a blend of traditional preferences and emerging health-conscious choices.