Ghost mannequins present a cost-effective photography option to digital marketers. This is specifically beneficial for e-commerce stores that have to manage a large number of product listings on their shopping sites. This photography technique is stylish and dynamic without any additional details. The absence of background elements and models eliminates distractions in the frame.
Nowadays, small to big businesses use ghost mannequins for their photography needs. It maintains a chic and professional look of the garments and offers visualization facilities to customers. Ghost mannequin product photography integrates styling elements while displaying the clothes on the model. This helps customers understand the draping, styling, and fitting of the products. Online businesses use this photography style to avoid the hassles of managing professional models. Ghost mannequin photography establishes customer trust by offering realistic visuals of the products without any unnecessary details.
How the photos of ghost-mannequin product photography used?
Ghost-mannequin product images are most suitable for fashion brands offering apparel and accessories. Jewelry businesses also use ghost mannequin product photography to create captivating product images. It is an ideal photography style for e-commerce and other online businesses. Businesses produce fashion look books, catalogues, and elaborative product pages using ghost-mannequin product pictures.
Photographers capture product images from the front, back, and sides, creating a dynamic view. Minimalistic styling and background arrangements are considered in this style of product photography. The post-production procedures remove the mannequin, creating a hollow and lifelike image. The invisible mannequin effect is the most attractive quality of this photography style. Ghost mannequins are mostly prevalent in clothing businesses alongside their usability for accessories and jewelry.
Why is ghost mannequin photography popular?
Using a ghost mannequin is a cost-effective option compared to other creative photography styles. It serves a similar purpose to on-model product photos by demonstrating the draping, fitting, and styling of the products. However, ghost mannequin photography does not need professional models. It eliminates huge production costs, including the models and makeup requirements.
Most e-commerce businesses have adapted to ghost mannequin photography to streamline their production process. Shooting with ghost mannequins saves time by reducing the shooting time. Only an initial setup leads to quick and methodical production. Ghost mannequin product photography helps online stores deal with frequent product updates. E-commerce managers prefer ghost-mannequin product photography to manage huge inventories.
Ghost-mannequin product images use little to no additional elements and keep the entire focus on the displayed product. This product photography style brings out minute details from different angles. Using a photography mannequin helps in dynamic product representation. Accurate product display increases customers’ trust in the business and helps them purchase confidently. Sometimes, mannequins are used to shoot the top and bottom parts of clothing separately. The post-production team edits the images efficiently, making combined images of the top and bottom parts. It enhances flexibility in the product display options. Ghost mannequin product images are generally great for maintain consistency in product display. It creates similar-looking pictures of different products without extravagant styling. This photography style helps online buyers compare various products before placing their orders.
Housiey Properties 
Kirtilabs Technologies