Blackpink’s Jennie has been tapped for Calvin Klein’s latest ad.
The spring 2022 campaign, which premiered Tuesday, featured the K-pop star among a total cast of 136 people that included the likes of Dominic Fike, Arlo Parks, Vince Staples, Solange Knowles and Burna Boy.
The video, which was directed by Melina Matsoukas, featured a voiceover by Fike, a singer-actor best known for his role in “Euphoria.” “Because nothing worth having is worth having alone,” the accompanying caption on Twitter read.
The clip showed snippets of all the celebrities featured, as well as footage of the others, in different scenes such as skateboarding, kissing on a motorcycle, running into the water, swimming and dancing in the rain.
Jennie, born Jennie Kim, is shown in close-up shots with musical artist Deb Never in a quiet, white room with sky blue-colored chairs where the two pose and laugh together, and Jennie twirling in the room.
The campaign was first teased on Monday evening in a series of tweets asking fans who they think will be in the next ad, following up with a tweet that read: “Tomorrow. See you at 8am EST?”
However, the campaign images already went viral on Jennie and Blackpink fan accounts on Twitter, sending her fans into a social media frenzy.
Last fall, Jennie appeared as one of the faces for Calvin Klein’s fall 2021 collection, called “The Language of Calvin Klein,” joining the likes of other faces such as Kaia Gerber and Damson Idris. She was also tapped as the new face of Chanel’s Coco Neige campaign, the label’s winter sports collection.
Jennie is most famous for being one of the four members of popular South Korean girl group Blackpink, which also includes Ji-soo Kim, Lalisa Manobal and Chae-Young “Roseanne” Park, known simply as Ji-soo, Lisa and Rosé to their legion of Blackpink fans known as “Blinks.”
BLACKPINK Previews 2022 Welcoming Collection to Fans: Watch
BLACKPINK are getting ready to treat their devoted BLINKs to a new set of goodies this year. On Monday (Feb. 14), the K-pop group teased the arrival of their 2022 Welcoming Collection in a video uploaded to YouTube.
“We’re going to answer questions sent by BLINKs,” Jennie — accompanied on a couch by Jisoo, Lisa and Rosé — says in the video. The short teaser clip, which shows messages from BLACKPINK’s fans across the world, closes out with the release date of the welcoming collection: March 2, 2022.
The 2022 BLACKPINK Welcoming Collection will likely follow a similar format to their previous Welcoming Collection, which was released March 4, 2020. The collection featured a host of materials, including a 132-page photo book, a 168-page diary and a DVD of the K-pop stars playing games and doing a photo shoot for the collection. Posters, stickers and a desk calendar are also among the goodies included in the previous set. The purpose of the welcoming calendar is to not only usher in a new year for BLACKPINK, but to strengthen the bond the group has with their fans.
The arrival of the 2022 Welcoming Calendar comes on the heels of BLACKPINK fans being upset with the group’s entertainment company, YG Entertainment, for failing to provide information on when the K-pop stars will be returning with new music as a group, as their contract with the company is set to expire in 2023. All members, with the exception of Jisoo, have released solo music — Jennie with “Solo” in 2018, Rosé with “Gone” and “On the Ground” in March 2021 and Lisa with “Lalisa” and “Money” in September 2021.
See the teaser for BLACKPINK’s 2022 Welcoming Collection below.