“A research report on Dating Apps Market was added by SDKI in its database which discusses the product as well as the scope of its market in detail. The report provides the business clients with an in-depth overview of the market, giving an analysis of the market trends, market size, market value and market growth over the forecast period on a compound as well as on a yearly basis. Further, the market study gives an overview of the industry on the basis of several factors such as the geographical extent, market segmentation, growth drivers and challenges prevalent in the market.
Global dating apps market is expected to surpass $ 8.4 billion by 2024. Online dating comprises online services that offer a platform on which its members can flirt, chat or fall in love. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. While doing so, they can apply search filters about criteria such as age, location and other attributes.
Increasing proliferation of smartphones and rise in internet penetration are the key factors driving the online dating apps market. Additionally, significant increase in the number of singles globally, especially in North America, Europe and Asia-Pacific is expected to spur the growth of market during forecast period. Furthermore, dating apps are quick, convenient and easy to use. Moreover, dating apps take less effort than online dating and even one can limit who contacts them by indicating their interests, thereby further fueling consumer adoption.
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The global dating apps market is segmented based on age, gender, subscription, company and region. Based on age, the market can be fragmented into 18-25 years, 26-34 years, 35-50 years and above 50 years. The 18-25 years segment is projected to dominate the market since this is the ideal age when people start looking for a partner. Based on gender, the market can be divided into male and female. The male population dominates the market as the females generally hesitate in using such platforms for finding their ideal match. Based on subscription, the free version dominates the market since they have more users as compared to the premium ones.
Regionally, the dating apps market has been segmented into Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these regions, North America region is the fastest growing region in the overall dating apps market.
The major players operating in the dating apps market are Match Group, Inc. (OkCupid, PlentyOfFish, Tinder, and Match.com), Badoo, eHarmony, Inc., Grindr LLC, FTW & Co (Happn), , Spark Networks, Inc., The Meet Group, Inc., Zoosk Inc., RSVP.com.au Pty. Ltd., The League and others. Major companies are developing new features in their in order to stay competitive in the market. For instance, in 2018, Badoo, one of the key players in the online dating services market, announced the addition of live video chat feature to its apps that gives its user a chance to talk face-to-face. Hence, adoption of technology is one of the most influential trends in the online dating services market.
Objective of the Study:
• To analyze and forecast the market size of global dating apps market.
• To classify and forecast global dating apps market based on preference, age, gender, subscription, company and regional distribution.
• To identify drivers and challenges for global dating apps market.
• To identify and analyze the profile of leading players operating in global dating apps market.
SDKI performed both primary as well as exhaustive secondary research for this study. Initially, SDKI sourced a list of service providers across the globe. Subsequently, SDKI conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, SDKI could include the players which could not be identified due to the limitations of secondary research. SDKI analyzed the service providers and presence of all major players across the globe.
SDKI calculated the market size of global dating apps market by using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. SDKI sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by SDKI.
Key Target Audience:
• Dating apps service providers and other stakeholders
• Organizations, forums and alliances related to dating apps
• Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
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