Check out some of the latest and upcoming trends in digital marketing here:
Voice Search
When people search by voice, they’re already in the middle of a task—they’re simply looking for information to complete that task. In this sense, voice search is more like conversational search than traditional keyword research. But it’s also different from traditional keyword research in that there are no results to evaluate: the user has already made their choices and ranked them by preference. This presents an opportunity for marketers to understand how users think about products or services (and how they talk about them) in order to optimize their content according to what consumers want most.
AI Marketing
AI marketing is all about using technology to automate tasks and make them more efficient. You can use AI to help with customer service, content creation, data analysis, and advertising. If your business uses a CRM system that harnesses the power of AI you’ll be able to save time and money while also targeting customers in ways that are more relevant to them. This means you’re more likely to convert leads into paying customers, which will in turn help grow your business
AI can analyze customer data from their interactions on social media or their website so that you can get an idea of what they want from your brand before communicating with them. By understanding these preferences it makes it easier for businesses to create targeted marketing campaigns aimed at specific audiences
Ephemeral Content
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Ephemeral Content: Ephemeral content is that which disappears after a short period, like Snapchat stories. The benefit of ephemeral content is that it feels personal and exclusive, especially when you’re sending out something like a coupon code or discount to only one group of people (like customers), rather than sending the same thing to all your followers on social media.
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Trust & Loyalty Building: This type of post doesn’t just create an emotional connection with your audience; it also builds trust and loyalty by giving them access to information they might not otherwise have. If you have an opt-in email list, offer those subscribers access first before posting online so they feel more invested in what you have to say—and buy from your business as a result!
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Engagement: Ephemeral content is also a good way to engage customers because they know their feedback will be heard right away if there’s anything wrong with what was sent out for everyone else too! Plus if there’s something about what happened during delivery (whether scheduled or not), it would still be nice knowing someone had heard all about how excited everyone was about receiving their order on time instead of getting mad about receiving late items instead.
Personalization
Personalization is the practice of creating content specifically for the individual user. This can be done in multiple ways, including:
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Using personal names in email marketing campaigns and messages
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Personalizing content based on location
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Creating a customized experience for each user
Video Marketing
Video marketing is effective for many reasons, but the most important one is that it helps to build trust. You can use a video to tell your customer about your business and show them your products or services in action. This will help them to feel like they’re getting a personal recommendation from someone they know rather than an unknown brand. Video also helps you connect with customers in a way that’s difficult to do with just text or images alone because it allows you to speak directly into the camera in an authentic voice and style.
In addition to building trust, video can also help convert visitors into paying customers by encouraging viewers who want more information about something on the page (like pricing) etc.
You can take advantage of the latest digital marketing trends to boost your business.
Now that you’re familiar with the latest digital marketing trends, let’s talk about how you can use them to your advantage.
Being a trendsetter is a great opportunity for businesses because it gives them an edge over their competition. In order to take advantage of this opportunity, though, you need to be innovative by always being on the lookout for the latest trends and incorporating them into your marketing campaigns. This way you’ll be able to stay ahead of your competitors and get more exposure for yourself and your products or services than if you just stick with traditional methods of advertising as usual.
7G Media offers the best digital marketing services in Dubai, UAE. We always follow the latest digital trends and updates in the industry.
