IMPORTANCE OF SEO IN DIGITAL MARKETING
Digital Marketing means the use of internet and digital platforms to promote brands and connect with globally and huge numbers of customers at a one click .It includes social media, e-mail, and web based advertising ,SEM,PPC.
It can help businesses increase their traffic to their website. also attract leads and convert them into customers.
SEO:Search Engine Optimization
Search Engine Optimization is a set of techniques that help a website rank higher in search engine result pages (SERPs) that drives more traffic on the website and we use google search engine .
It helps people to find out what they are looking for online
Whether researching a product ,looking for a restaurant or booking for a vacation search engine are common starting points when you need any kind of information and whatever you want to search .
SEO is the practice of orienting your website to rank higher on a search engine result page (SERP) so that we can receive more traffic on our website .SEO is as much about understanding the wants and needs of the audience and providing the service as per .
SEO efforts that benefit both the user search experience and pages ranking by providing content that fulfills user search needs .This includes use of relevant keywords, headlines ,urls .
First of all we need to register our business on a website and for that we have to register a site by using domain name url and subdomain .
There are 3 types of seo in digital marketing :
1 . On page optimization
2 Off page optimization
3 Local SEO
On -Page SEO:
On -page SEO means the process of optimizing web pages to rank higher in SERP.
Role Of On Page Optimization In Ranking Your Website In SERP:
On- Page SEO involves optimizing elements like title tags , keywords, meta name description , headings, content, PA DA checker tool, anchor text ,urls, Canonical links.
These elements are used by search engines to understand the content and rank in search results .
- Keyword : keyword is a word or query that people use to search for information on the internet .
- Anchor text : anchor text is the clickable text in a hyperlink that takes users to another page .
- Urls: (Uniform Resource Locator ) a url is a web address that specifies the location of a web page or file on the internet .
- Title tag : the<title>tag defines the title of the document .50 to 60 words character limit including space
- Meta name description : a meta description tag informs users with a short relevant summary of a particular page is about .160 to 170 character limit including space
- PA: PA stands for page authority which measures the authority of a particular page
- DA stands for Domain Authority which measures overall authority of a domain .Domain : a domain name is the name of the website .
- Canonical links : it refers to the duplicate or similar link of a particular web page.