France Digital Marketing Software Industry Overview
The France digital marketing software market size was valued at USD 1.25 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 20.0% from 2022 to 2030.
The market growth is driven by the rising demand for mobile devices, smartphones, and other latest devices, due to a mix of influences from the development of new technologies, new smartphones, and more competition with social apps. Advertisers rapidly turn to mobile advertising as smartphone usage rises and high-speed mobile networks spread. Digital marketing has been established as the most efficient form of mass communication. Digital marketing has evolved as a thriving sector in France.
Gather more insights about the market drivers, restrains and growth of the France Digital Marketing Software Market
As marketers rely on data to make business choices, businesses are experimenting with new technologies to boost transparency and trust. In many end-use sectors and industry verticals, the market has developed through time in response to incumbents’ technological improvements and changing needs, according to research conducted by Adobe, Inc., improvement of digital customer experience is the top priority for around 28% of firms in France.
Several businesses are forming strategic partnerships with end-users to help them better their digital marketing efforts. Furthermore, enterprises in France are investing in first-party data; thus, using digital marketing tools to improve client attention and facilitate better first-party data will be beneficial.
The COVID-19 pandemic, which caused a fundamental shift in how people use various apps, has had a favorable impact on the French market for Digital Marketing Software. The market’s expansion is attributable to the fast-paced and rapidly changing technological environment of COVID-19 and businesses’ dynamic efforts to keep their systems up-to-date on the latest technology to stay ahead of market competitors.
As a result, application developers have been reviewing their advertising settings and bolstering their capacities to encourage greater accountability and transparency with customers throughout the pandemic and in the aftermath of the economic crisis.
Security issues and data concerns hamper the digital marketing software market. With the market vendors expanding geographically, customer reach is expected to increase, and a large amount of data will get registered; thus, security and data concerns are anticipated to pose a challenge.
Key market giants such as Oracle Corporation, Salesforce, Inc., International Business Machines Corporation, and others, on the other hand, are following an organic strategy of acquiring marketing technology startups to produce marketing solutions that would improve their clients’ data protection. Despite market vendors’ best efforts, this issue continues to be a challenge for the business.
Browse through Grand View Research’s Digital Media Industry Research Reports.
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Market Share Insights
- February 2021: HubSpot, Inc. announced its agreement to acquire The Hustle, a media company that provides newsletters, podcasts, and premium research content. With this acquisition, HubSpot aims to provide its network of scaling businesses with more valuable content across a broader range of topics and media.
- January 2021: SAP SE invested around USD 68.4 million to accelerate the country’s multi-cloud strategy and empower customers toward digital transformation.
Key Companies profiled:
Some prominent players in the France digital marketing software market include
- Adobe, Inc.
- Hewlett Packard Enterprise Company
- Hubspot, Inc.
- International Business Machines Corporation
- Microsoft Corporation
- Oracle Corporation
- com, Inc.
- SAP SE
- SAS Institute, Inc.
- Sendinblue
Order a free sample PDF of the France Digital Marketing Software Market Intelligence Study, published by Grand View Research.
