Global Digital Advertising Market . The report will give the past market trends from 2015-2020 and forecast from 2021 to 2027 by considering 2020 a differently. The report forecast that market for Digital Advertising will reach to XX Bn by 2027 and has given the regional break up by countries.
The report has covered the market drivers and different strategies implemented by key players for expansion and to retain their client base by focusing on market leaders, market followers and new entrants in the market or region. The drivers of the market and revenue of each key players in each segment are analysed to give deep insights in brief to make user understand the market scenario in less time. While forecasting for each year, rational behind forecast are given that are supposed to drive or restrain the market. Focus on each players and their sales by unit by brand make this report unique in the industry.
The Digital Advertising market faced several challenges in 2020 including Covid lock-down and sudden decrease in demand however, the demand is expected to normalize in 2021 and is expected to pick up in 2022, which is covered in the report.
Scope of the Global Digital Advertising Market :
Global Digital Advertising Market by Device:
• Digital Billboard
Global Digital Advertising Market by Brand Category
• Food & Drink
• Family & Parenting
• Technology B2C B2C
• Style & Fashion
• Home & Garden
• Finance & Insurance
• Health & Fitness
• Technology B2B
Global Digital Advertising Market by Format
• Banner, Rich Media, Sponsorship
Global Digital Advertising Market by Transaction Type
Global Digital Advertising Market Key Players
• Acxiom Corporation
• Alibaba Group Holding Limited
• Amazon.com, Inc.
• Baidu, Inc.
• Conversant, Inc.
• Dentsu Aegis Network
• Accenture Interactive
• PwC Digital Service
• IBM iX
• Web Net Creatives
• Disruptive Advertising
• Thrive Internet Marketing Agency
• Topspot Internet Marketing
• PBJ Marketing
• Adster Creative
The report has profiled key players in the market by their size and presence by regions. Since, there are limitation to profile all the kay player, representation is given to companies by region, sales revenue, expenditure on technology, expansion plans, investments received, involved in M&A.
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