Current Flavor Trends

Floral and Botanical Flavors

Floral and botanical flavours are impacting the food and beverage sector with their unique and refreshing tastes. Lavender, hibiscus, and rose-like ingredients are in demand right now and are incorporated into beverages, desserts, and even savoury dishes. Around 44% of consumers are influenced by traditional and nostalgic flavours, according to a report. This trend is mainly getting popular among younger demographics who are drawn to artisanal products. Brands are also leveraging these flavours for many reasons, like their aesthetic appeal and perceived health benefits.

Nostalgic Flavors

Nostalgia does its work while shaping consumer choices, as many seek comfort in familiar tastes from their childhood. Vanilla bean, chocolate fudge, and classic fruit are some flavour combinations that are getting popular for the same reason. Users sharing recipes and products on social media platforms is how this trend took off, as it evokes fond memories. Many companies are combining nostalgic flavours with modern twists, according to Innova Market Insights. The main aim here is to target both kinds of customers and keep a balance of modern and nostalgic feelings. That’s how they believe in creating an emotional connection while not compromising the appeal of the product. Read More…..