UPPER WEST SIDE, NY — Loaves of sourdough bread have been appearing in lobbies across the Upper West Side. The culprit is Adam Simon, a former financier who this Friday will launch his first-ever baking venture, an idea first started to keep his kids busy during the pandemic.
As the opening months of COVID dragged on into the summer of 2020, Simon and his family realized they needed a new way to pass the time.
“I was with my wife and two daughters and we needed something to do over the summer, we were driving ourselves crazy,” Simon told Patch. “The kids loved baking too, they’re more into sweets and pastries, so we said alright — let’s start a bakery.”
The family would go on to spend the summer in Long Island putting out fliers, going door-to-door with samples, meeting new people, sharing sourdough bread, pastries, and other goodies with the neighborhood, and donating around $1,000 to a local charity.
A loaf of bread baked by Simon. Photo Credit: Adam Simon
The kids had to return to virtual school in the fall, but Simon, a self-described foodie who began focusing on his bread-making abilities a year or so before the pandemic — was hooked.
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When the family returned to the Upper West Side in the spring of 2021, where they have lived for 15 years, Simon began volunteering at a bakery in Brooklyn before getting a gig at a local storefront.
