At this point in the year, it is the ideal opportunity to demonstrate gratitude to your existing clientele in a way that will strengthen their allegiance to your brand and drive up sales.
We contacted five different SaaS and software companies and inquired about the Christmas offerings they made for their existing clientele. In this article, you will learn effective ways for rewarding customers, decreasing customer churn, and increasing the lifetime value of a client’s account.
1. Place your primary emphasis on upsells and cross-sells.
Increasing the lifetime value of your existing clients may be accomplished in the simplest way possible by taking advantage of upsell and cross-sell opportunities.
Natalie Luneva, co-founder and Chief Marketing Officer of outranking.io, found that this method was beneficial for her. She used it to run a successful campaign on an add-on that is popular with many of their power users. According to Luneva, “We conducted a limited-time, one-week campaign where we reduced the add-on and saw a spike with hundreds of more transactions that was a good complement to our MRR.” “We observed a spike with hundreds of extra purchases that was a wonderful bonus to our MRR.”
A similar holiday promotion was run by CocoFinder, which offered users an immediate upgrade to a higher-tier plan if they participated. According to Harriet Chan, co-founder and marketing director of CocoFinder, “the automatic upgrade worked best when combined with a coupon option that allowed users to upgrade their plan at a lower price than the basic plan.” “The coupon option allowed users to upgrade their plan at a lower price than the basic plan.”
2. Make use of a Time-Limited Lifetime Arrangement
Offering a limited-time lifetime plan during a Black Friday/Cyber Monday sale, when buyers expect to see the largest and best prices of the year, helped Gorilla ROI achieve $200,000 in sales in only one week. The sale took place on Black Friday and Cyber Monday.
Because subscribing to the lifetime plan rewards customer commitment, the sales offer did not merely result in an immediate spike in revenue. Customers that subscribe to the lifetime plan also have an average lifetime value that is 1.5 to 2 times higher.
3. Initiate a Loyalty Program for High-Level Customers
Existing users of your service may get the impression that they are being ignored or that they are being forced to stick with a plan that is more expensive than it should be if you frequently run specials aimed at attracting new clients. Run targeted promotions for your existing clients in order to lessen the amount of “churn,” which is another word for customer defection.
The staff of Proqura takes use of the end-of-year holiday season to recognise and appreciate loyal customers in the following ways:
“Every Christmas, we send some loyalty coupons to our most loyal customers which have special discounts and offers they can avail themselves of within the next two months,” said Haroon Sethi, CEO and founder of Proqura Technologies. “These coupons have special discounts and offers that they can avail themselves of within the next two months.” “This is a really well-liked campaign that is run annually, and it is one that has brought us a significant amount of money.”
The holiday season is a great time to launch a customer loyalty programme, in the event that you do not currently have one in place. Bookyourdata.com provides customers with a loyalty programme that has perks such as reduced service prices, expedited assistance, and around-the-clock help from customer service representatives. The Chief Executive Officer, Gary Tailor, noted that “Repeat customers also receive numerous charges eliminated for our services.”
4. Hold a Christmas-themed Give-Away
According to Eden Cheng, co-founder of PeopleFinderFree, “We primarily focus on client retention methods during the Christmas season.” This is especially true “especially during a time of the year when so many of our competitors are seeking to recruit new leads,”
PeopleFinderFree celebrates the Christmas season with giveaways for returning clients who have subscribed to the company’s email newsletter. Ten free memberships to the premium plan for a full year are given away by the company each year.
“We also ask our customers to share our contest on social media to increase their chances of winning the contest, which often helps us to generate some good buzz in the process,” Cheng added. “We also ask our customers to share our contest on social media to increase their chances of winning the contest.”
5. Run a Holiday Referral Campaign
Every year, the holiday referral campaign that MacKeeper performs is exactly the same. They make it possible for current customers to buy a membership as a present for their loved ones and friends for as little as one dollar. According to the Chief Operating Officer Mykola Tymkiv, “getting users to give us a chance is the most important thing for businesses like ours, and the holiday season is the best moment for that,”
MacKeeper, a company that develops cybersecurity software, has found that gift subscriptions are successful.
The provision of an incentive of sufficient value to make the customers’ efforts worthwhile is essential to the achievement of success in B2B marketplaces as well as in more specialised B2C businesses.
Organizing Discounts and Sales in FastSpring using Coupons and Promotions
FastSpring is the number one full-stack commerce solution for growth-stage SaaS and software firms all over the world. Using FastSpring makes it simple to handle coupons and promotions. With addition to providing world-class SaaS payment processing, we can assist you in managing a variety of aspects of your business, including sales taxes, VAT, currencies, payment methods, compliance requirements, and more.
Source: promotion strategy , promotional strategies
