Ever wonder why some content spreads like wildfire while others get hardly noticed? The secret lies in strategic planning and execution.
Shareable content is not only creative but designed specifically for your audience’s needs and preferences.
By combining engaging formats, data-driven insights, and emotional appeal, you can craft content that attracts organic backlinks and improves your SEO rankings.
Let’s uncover the key elements and tactics you need to create content people love sharing and linking to.
Craft Irresistible Stories That Resonate with Your Audience
Stories resonate with readers and connect them on an emotional level. Whether it is about customer journeys, industry challenges, or the evolution of your brand, a great story can:
- Engage
- Inform
- Inspire
Furthermore, your story should be relatable and relevant to your target audience for maximum impact.
You must use your brand’s unique voice to deliver authenticity and build trust. Moreover, you must pair your narrative with real-life examples and challenges to strike a chord.
Image Source: (Flipping Book)
For example, if you are a fashion brand, your products must be shared in a way that tells the backstory behind the product’s story, creating a relatability factor.
In simple words, instead of promoting your “gym shoes,” use the product to show how your “gym shoes” have worked as a catalyst in a customer’s weight loss journey. This way, your target audience will have an emotional attraction to your brand.
Pro Tip: Your goal must be to infuse your stories with elements of surprise or humor, as these emotions make them more likely to be shared across platforms and discussed in conversations.
Develop Comprehensive Guides That Readers Want to Save
Evergreen, in-depth guides are like magnets for backlinks. When your content provides step-by-step solutions to complex problems or insights into industry trends, it becomes a go-to resource.
Here are some examples of evergreen content:
- Ultimate guides like “Ultimate Guide to Guest Posting for Beginners.” Since these guides aim to target a wider audience, they tend to attract traffic constantly.
- Case studies that show real examples of how your product, strategy, or service has been used and delivered the desired results. They analyze key situations, highlight challenges faced, and solutions used to achieve the desired results.
- Origin posts that explore topics and provide insights to readers as historical context
- Tutorials (also known as how-to guides) provide step-by-step instructions on how to deal with a task, learn a skill, or reach a goal.
Moreover, you should create actionable guides with real-world examples, tools, and templates as a part of your Link Building strategy.
Make sure the structure is reader-friendly by breaking it into sections and using headings and bulleted lists to make it easier to digest. Remember, the easier it is to digest, the more likely it will be bookmarked and shared.
Pro Tip: To make your guide informative, engaging, and practical, you must add interactive elements such as quizzes, calculators, or downloadable templates.
Spark Conversations with Bold (But Balanced) Opinions
Standing out sometimes means going against the grain. Sharing bold, well-researched opinions on industry norms or trends can position you as a thought leader and ignite discussions.
However, controversial topics must be handled with extreme care. You must avoid unnecessary provocation and focus on presenting different perspectives with credible data.
Moreover, this should promote healthy debate and meaningful engagement from your audience (and not spark heated arguments).
Pro Tip: Finish bold opinion pieces with open-ended questions or calls to action to encourage readers to share their thoughts. This way your unique and controversial content will boost engagement and shares.
Transform Difficult Data into Informative Visuals for Maximum Effect
Visual content such as infographics, charts, and videos can make complex information accessible and shareable. People are naturally drawn to visuals that:
- Summarize key points
- Highlight trends
- Present compelling statistics
Furthermore, create infographics about complicated data-heavy topics or use animated videos to tell a story. Adding a powerful visual element not only makes things shareable but also more likely that other sites will link back to your content as a reference.
Pro Tip: Optimize your shareable content for multiple platforms. For example, make vertical infographics for Pinterest or short, snappy videos for Instagram.
Collaborate with Industry Influencers to Reach a Broader Audience
Influencer collaborations are one proven way of increasing the reach of your content. Having an industry leader share content about your brand introduces it to their followers and gives your brand credibility.
This is how you can do it:
- Start by identifying influencers in your niche whose audiences align with your goals
- Engage with their content first by commenting, sharing, and tagging them.
- Propose collaborations like guest blogs, co-created content, or expert interviews that benefit both parties
Image Source: (Impact)
Pro Tip: When pitching your collaboration ideas, include a mutual value proposition—explain how it will also benefit their audience to make your outreach more compelling.
Focus on Data-Driven Content That Builds Authority
Data-driven content is considered credible and generates trust. In case studies and well-sourced statistics, the original research positions your brand as the authority in that niche or topic.
Brands must ensure their data is up-to-date, relevant, and clear. Moreover, you can use graphics like graphs or tables to make it easier to read.
Furthermore, for maximum impact, post your findings in an easy-to-share format, such as PDFs or presentations.
Pro Tip: Promote your data-driven content by reaching out to other websites, suggesting it as a resource for their articles, and earning backlinks in the process.
Ride The Wave Of Trending Topics To Stay Current
Content around trending topics is a smart way to get attention and shares. The timeliness of content works because it taps into current conversations and interests.
Moreover, to find trending topics related to your niche, you can use tools such as:
- Google Trends
- Twitter hashtags
- BuzzSumo
Furthermore, you must offer unique, high-value content that provides a fresh angle or deeper insight into the trend. Whether it is a blog, infographic, or video, ensure your content is engaging and actionable.
Pro Tip: Pair trending topics with evergreen elements to give your content long-term relevance. This balance keeps your audience engaged while earning valuable backlinks even after the trend fades.
Encourage User-Generated Content (UGC) For Organic Shares
User-generated content (UGC) increases engagement and helps create sharable content for your brand. Moreover, ask your audience to contribute reviews, testimonials, photos, or stories of their connection to your product or service.
Furthermore, you can run contests, campaigns, or challenges that motivate users to share their experiences. Remember, you must promote the best submissions on your website or social media platforms, giving your contributors recognition and more motivation to participate.
Pro Tip: Encourage users to tag your brand or use a branded hashtag. This amplifies your content’s visibility and increases the chances of earning backlinks from other sites.
To Sum It Up
Making shareable content is not just a question of creativity, but more about strategy, execution, and delivering undeniable value.
Whether through storytelling, evergreen guides, or influencer collaborations, every piece should reflect your audience’s needs and be optimized for shareability.
Want to take your link-building game to the next level? Partner with expert link-building services that amplify your efforts and secure measurable results from backlinks.
Sam Wilson