India Hair Removal Products Market is projected to witness a CAGR of 6.32% during the forecast period FY2025-FY2032, growing from USD 192.33 million in FY2024 to USD 314.03 million in FY2032. The market has witnessed transformative growth, impelled by changing consumer lifestyles, surging awareness about personal care and grooming, rising disposable incomes, and the convenience of a variety of hair removal options available.
Amidst the hustle and bustle of daily life, there is a rising trend for convenience, and consumers seek more convenient, time-saving, and effective hair removal solutions. This has further bolstered the demand for hair removal products. Additionally, the rising awareness of hygiene and safety has spurred the preference for at-home hair removal solutions, thereby propelling the growth of India hair removal products market. Considering the pain associated with hair removal techniques, consumers gravitate towards pain-free alternatives or those that provide minimal pain. Highly demanded by men and women as an everyday grooming essential, the market comprises diverse products such as razors, waxing kits, hair removal creams, laser hair removal devices, and more.
Furthermore, conscious consumers advocate and endorse sustainability in whatever choices they make, which has consequently driven the demand for eco-friendly and sustainable hair removal products.
With rapid urbanization, and especially the younger generation who is more hygiene-conscious taking the lead, the demand for innovative and distinct hair removal solutions has considerably leaped and India’s hair removal products market is certainly poised for explosive growth. Taking advantage of the mushrooming demand, key players and brands are going all out to diversify their portfolio with advanced products, and new, out-of-the-box innovations for both men and women.
In August 2022, men’s grooming brand UrbanGabru launched India’s first painless hair removal spray for men. The product, which boasts de-tan properties, is designed for Indian weather and perfected for Indian men’s skin.
Urbanisation, Rising Disposable Income & Convenience Driving the Market Forward
Urbanization is a dominant factor contributing to the growth of India hair removal products. With modernisation, follows the urge to look the best. Rapid urbanization, clubbed with growing disposable income has impelled people in cities to embrace modern lifestyles that prioritise convenience, personal grooming, and hygiene.
The rising migration to urban areas also raises consumers’ awareness of grooming and personal care, which has led to an inevitable shift in their lifestyle. Additionally, with rising disposable income, consumers have wider access to a range of personal care products, including hair removal solutions.
Majorly, consumers with fast-paced lifestyles, seeking convenience, reside in urban cities. This creates a high demand for convenient, portable, effective, and at-home hassle-free hair removal products such as electric razors, waxing kits, and epilators. Furthermore, the allure of at-home solutions, from electric shavers to waxing kits, cater to the demands of time-sensitive and convenience-first consumers, breaking them free from the hassle of frequent salon visits.
For instance, in November 2023, Urban Yog launched #NothingToWear and #JhaaduJaiseBaal campaigns in collaboration with bollywood actress, Tara Sutaria, highlighting its hair removal cream and hot air brush. The hair removal cream provides a quick solution for body hair, helping women save time and boost confidence.
In addition, surging disposable income and increasing purchasing power notably contribute to the growth of India’s hair removal products market. Affluent consumers are willing to splurge on premium hair removal solutions infused with top-notch innovations and technological advancements that ensure long-term or permanent hair removal results. With rising income, a prominent shift is toward customized services suitable for diverse skin types.
Social Media and Rising Awareness about Grooming Accelerating Market Growth
The ascent of social media and evolving beauty standards have drastically increased the awareness of hair removal products in India. Social media platforms such as Instagram, Snapchat, and YouTube, spearheaded by celebrities, beauty influencers, and lifestyle content creators, have played a pivotal role in glorifying beauty and grooming trends, predominantly focusing on at-home routine hair removal.
As a result, a noticeable shift in consumer behavior has occurred, with modern consumers being influenced to rethink their personal care choices and preferences. Consumers are now more informed and aware of hygiene and are willing to splurge on quality hair removal products. Younger demographics, particularly Gen Z and millennials, who are more active on digital platforms, are highly influenced by the product recommendations, hacks, and lifestyles of their favorite content creators.
Moreover, the advent of online beauty communities on social media platforms has made it easier for consumers to share experiences, reviews, tutorials, and recommendations, further fueling the adoption of new products. Additionally, the expansion of e-commerce has also advanced the market by increasing the accessibility of diverse hair removal products, making purchases easier, and boosting brand visibility.
Talking about hygiene and grooming, it is a common issue that hair in the armpits aggravates bad odor and sweat, and consumers have grown conscious and mindful of how they smell. Therefore, they prefer clean and hairless skin, which further supplements the demand for hair removal products every day.
Earlier, women used to get their face waxed or opted for laser treatments to remove their facial hair and maintain grooming. However, the past few years have noticed an influx of numerous brands launching face razors, promising ease and natural hair growth.
For instance, in June 2022, Sanfe launched its digital campaign, ‘Sanfe Razorlution’ targeted at women aged between 18 years to 35 years intending to normalize face shaving. The campaign focused on breaking stereotypes, debunking myths, and embracing face shaving as the new normal.
Women Dominate; Men Also Augmenting the Market’s Growth
Self-esteem and confidence are often deeply tied to grooming and appearance for women. As a result, hair removal techniques have gained traction, being eyed by women for whom good personal care is non-negotiable. Although women dominate India’s hair removal products market, men are also trailing closely. While there are umpteen products in the market catering to fulfill women’s distinct demands, brands are now proactively expanding their product lines created for men.
While men predominantly focused on facial and head hair, their concern is evolving and expanding to body hair grooming. This can be attributed to a growing affinity towards trending looks, changing cultural norms, shifting societal attitudes, and social media influence. Consequently, the market has seen a surge in male-targeted hair removal products, driven by growing grooming consciousness.
As per a study published in the Journal of Evolutionary Biology, a well-groomed beard can boost a man’s attractiveness, social status, and health, while an unkempt one has the opposite effect. A well-kept beard not only impacts how others perceive men but also enhances their self-esteem.
In April 2024, Piramal Pharma Limited (PPL) forayed into India’s men’s grooming market with the launch of BOHEM, featuring Hair Removal Spray, Beard Growth Oil, and Underarm Roll-on. The hair removal spray aims to simplify grooming for modern men, aligning with BOHEM’s vision of promoting self-expression and inclusive self-care.
Laser Hair Removal Dominates India’s Hair Removal Products Market
Technological advancements in hair removal have stimulated the overall growth of the market. Innovations such as laser hair removal machines and intense pulse light (IPL) systems are at the forefront of bringing upheavals to India’s hair removal products market.
As per the American Academy of Dermatology Association, while laser treatments vary from person to person, on average, an individual can expect 10% to 25% hair reduction after the first session, requiring 2-6 laser treatment sessions for results.
What was once considered a luxury treatment is now accessible to a broader segment, particularly with the growing availability of affordable home-use devices. Pain-free laser treatments have not only improved user experience but also boosted effectiveness, inducing increased consumer investment. In comparison to conventional hair removal techniques, lasers are highly pronounced among Indians for their long-lasting effects as they specifically target hair follicles and permanently reduce hair growth.
In 2024, Alma Lasers unveiled the special edition of Soprano Titanium, setting a new benchmark in laser hair removal. Known for its innovative technology, this device is the fastest on the market, featuring a groundbreaking 4cm applicator for enhanced speed and Alma’s proprietary SHR technology for virtually painless, safe treatments across all skin types.
Future Market Scenario (FY2025 – FY2032F)
- The rise in busy lifestyles and e-commerce penetration will lead to a growing consumer inclination towards at-home, convenient hair removal solutions.
- The male segment will witness robust growth as more men will seek products for grooming and personal care.
- Laser and IPL-based products will gain momentum and consumer appeal by offering long-term solutions with reduced side effects.
- There will be a higher focus on clean, organic, and sustainable ingredients as consumers become more conscious about the products they are using.
Report Scope
“India Hair Removal Products Marker Assessment, Opportunities and Forecast, FY2018-FY2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of India’s Hair removal market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between FY2025 and FY2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.
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