According to IMARC Group’s latest report, titled “Podcasting Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the global podcasting market is expected to exhibit a CAGR of 27.12% during 2022-2027. Podcasting is a service wherein users can stream online files by downloading them onto a portable device or through a subscription. The key brands or creators are also adding specific podcast sections to their blogs and other social channels to deliver interactive content, enhance search engine optimization (SEO) opportunities, and increase website traffic. It also provides the user with easy access to the podcast during walking, transit, exercising, gardening, cleaning, and other activities. As a result, podcasts are extensively used in educational learning and teaching across the globe.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Podcasting Market Trends and Drivers:
The increasing use of podcasts by business to business (B2B) and business to commerce (B2C) services, along with the rising internet penetration, are driving the market growth. Additionally, the surging dependence on smartphones and the rapid adoption of e-learning solutions are other growth-inducing factors. Strategic collaborations amongst key players to expand their digital footprint and the increasing use of podcasts across the healthcare, telecommunication, and banking and financial services (BFSI) sectors are further creating a positive outlook for the market.
Podcasting Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the global podcasting market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Amazon.com Inc.
- Apple Inc.
- Entercom Communications Corp.
- iHeartMedia Inc.
- Liberated Syndication Inc.
- Pandora Media LLC (Sirius XM Holdings Inc.)
- Podbean Tech LLC
- SoundCloud Ltd.
- Spotify AB
- TuneIn Inc.
Key Market Segmentation:
The report has segmented the global podcasting market on the basis of genre, format and region.
Breakup by Genre:
- News and Politics
- Society and Culture
Breakup by Format:
- Repurposed Content
Breakup by Region:
- North America
- Latin America
- Middle East and Africa
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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