The platform you choose can have a big impact on your revenue and overall affiliate marketing experience. Two well-liked choices are 7Search PPC and Rakuten Marketing. The features, advantages, and possible disadvantages of these platforms will all be thoroughly compared in this blog. You ought to know more clearly at the end where you might wish to focus your efforts.
Understanding Affiliate Marketing
What is Affiliate Marketing?
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their websites. Affiliates promote products or services through unique tracking links and earn commissions based on their performance.
The Role of Affiliate Networks
Affiliate networks act as intermediaries between advertisers and affiliates. They provide a platform where affiliates can find products to promote, track their performance, and receive payments. Rakuten Marketing and 7Search PPC are two such networks, each with its unique offerings.
7Search PPC Overview
7Search PPC is a lesser-known PPC affiliate marketing platform that focuses on pay-per-click advertising.
Key Features of 7Search PPC
Simple Setup
7Search PPC offers a straightforward setup process, making it easy for new affiliates to get started. The user-friendly interface allows affiliates to create campaigns quickly.
Cost-Effective Advertising
With a focus on PPC, 7Search allows affiliates to bid on keywords and pay only when users click their ads. This can lead to a more controlled advertising budget.
Targeted Traffic
The platform provides options for targeting specific demographics, ensuring that affiliates reach their desired audience effectively.
Variety of Ad Formats
7Search PPC offers multiple ad formats, including text and display ads. This flexibility allows affiliates to choose the best format for their campaigns.
Pros and Cons of 7Search PPC
Pros
- Quick and easy setup
- Cost-effective PPC model
- Targeted advertising options
- Variety of ad formats
Cons
- Limited brand partnerships compared to larger networks
- Lower overall traffic volume
Rakuten Marketing Overview
Rakuten Marketing is one of the largest affiliate networks globally, known for its robust technology and diverse range of products.
Key Features of Rakuten Marketing
Diverse Product Range
Rakuten Marketing offers access to thousands of brands across various industries, including retail, travel, finance, and more. This diversity allows affiliates to choose products that align with their niche.
Advanced Tracking and Reporting
The platform provides advanced tracking solutions, enabling affiliates to monitor their performance in real time. Detailed reporting helps affiliates optimize their campaigns effectively.
Competitive Commissions
Affiliates can benefit from competitive commission rates, which vary based on the advertiser and product type. The platform often features high-ticket items that can lead to substantial earnings.
High-Quality Support
Rakuten Marketing prides itself on offering excellent support to its affiliates. From onboarding assistance to ongoing guidance, the support team is available to help affiliates succeed.
Pros and Cons of Rakuten Marketing
Pros
- Extensive brand partnerships
- Robust tracking and reporting tools
- Strong affiliate support
- Competitive commission structures
Cons
- Approval process may be rigorous for new affiliates
- Some users report a steeper learning curve
7Search PPC Vs Rakuten Marketing: A Detailed Comparison
The platform you select might significantly affect your affiliate marketing experience and earnings. Two popular options are Rakuten Marketing and 7Search PPC. This blog will provide a detailed comparison of each systems’ features, benefits, and potential drawbacks. It should be clearer to you at the end where you would choose to concentrate your efforts.
Overview of Each Platform
What is 7Search PPC?
7Search PPC is a pay-per-click (PPC) advertising network that allows affiliates to promote products through targeted advertising. It focuses on delivering cost-effective solutions, enabling affiliates to bid on keywords and pay only when a user clicks on their ads.
What is Rakuten Marketing?
Rakuten Marketing is one of the largest affiliate marketing networks globally, offering a wide range of products and services to affiliates. It connects advertisers with publishers, providing an extensive marketplace for brands across various industries, including retail, travel, and finance.
Key Features Comparison
Product Range
7Search PPC
- Primarily focuses on PPC advertising, which may limit the variety of products available.
- Provides flexibility in targeting specific niches through keyword bidding.
Rakuten Marketing
- Offers thousands of brands and products across diverse categories.
- Affiliates can choose from well-known companies, enhancing trust and conversion potential.
Commission Structure
7Search PPC
- Operates on a cost-per-click basis, meaning affiliates pay when users click their ads.
- This model may result in lower earnings per conversion but allows for controlled spending.
Rakuten Marketing
- Generally offers higher commission rates due to partnerships with established brands.
- Commissions can be based on sales, leads, or clicks, depending on the advertiser’s structure.
User Experience
7Search PPC
- Known for its user-friendly interface, making it easy for newcomers to set up campaigns quickly.
- The straightforward setup process can be appealing for those new to affiliate marketing.
Rakuten Marketing
- Offers a comprehensive dashboard with advanced tracking and reporting tools.
- The platform may have a steeper learning curve, especially for beginners.
Targeting Capabilities
7Search PPC
- Focuses on keyword targeting, enabling affiliates to bid on specific search terms.
- This targeted approach ensures ads are shown to users actively searching for related products.
Rakuten Marketing
- Provides robust targeting options, allowing affiliates to reach specific demographics and audience segments.
- Advanced analytics help affiliates optimize their campaigns effectively.
Support and Resources
7Search PPC
- Offers basic support, but may not provide the same level of assistance as larger networks like Rakuten.
- Resources available may be limited compared to what Rakuten offers.
Rakuten Marketing
- Offers extensive support to affiliates, including onboarding assistance and dedicated account managers.
- Provides a wealth of resources, including training materials and best practice guides.
Performance Tracking and Analytics
7Search PPC
- Basic Reporting: While 7Search offers tracking capabilities, they may be less comprehensive than those of Rakuten.
- Focus on Clicks: The tracking primarily revolves around click performance, which is essential for PPC campaigns.
Rakuten Marketing
- Advanced Tracking: Rakuten provides in-depth analytics and reporting tools to track performance metrics such as clicks, conversions, and revenue.
- Real-Time Data: Affiliates can access real-time data to make informed decisions and optimize their campaigns promptly.
Conclusion
7Search PPC and Rakuten Marketing, the choice ultimately depends on your specific needs and goals as an affiliate marketer. If you prefer a diverse product range with higher commission potential and extensive support, Rakuten Marketing may be the better option. Conversely, if you’re focused on cost-effective PPC advertising and a user-friendly setup, 7Search PPC could be the ideal choice.
Consider your experience level, niche, and marketing strategies when making your decision. Both platforms have their unique advantages, and understanding these can help you align your affiliate marketing efforts with the right tools for success.
Jones Watson