Screens are increasingly present in the windows of our merchants. Gone are the days of televisions simply placed behind the glass and broadcasting a video like in old American films.
Today’s screens are large, bright, and blend in with their surroundings. It has been shown that regularly renewing your showcase can boost your sales. This is also a technique widely used by major brands, especially during the various holidays on the calendar.
What is the interest in dynamic display for shop windows, why such a craze and why use it?
Especially since betting on a led screen in the window is one thing, but doing it in an appropriate way and in the right context is to ensure a positive return on investment. Making good use of the visibility of your shop window and its attractiveness means allowing an increase in turnover.
We, therefore, explain to you in 6 points the advantages of SMD Screens for a showcase.
The window is the first point of contact with the customer. It must represent the image of your company and convey your message, at the first glance. Therefore, it is an element that should not be overlooked.
Take the example of these Parisian department stores and their decorated and animated windows during the holiday season.
The goal of all good storefronts is to represent you and bring in potential customers. It must therefore attract attention and seduce passers-by sensitive to the quality of your products and services.
It is, therefore, necessary to identify the needs and centers of interest of its typical clientele. Mastering your offer and your target are the basic elements of effective communication.
Other important elements are important to take into account to enhance your showcase. Like its physical context. Properly analyzing the situation of the window, the passage, the visibility, and the luminosity, are all factors that make it possible to determine the different strategic locations where to communicate (notions of hot zones / cold zones).
HIS SCREEN SHOWCASES A PRACTICAL AND MULTI-PURPOSE SOLUTION
The use of digital screens in shop windows can be very practical compared to standard display solutions. Indeed, you can easily and almost instantly change the message displayed.
We also reduce printing costs and the amount of waste produced (see our comparison between the traditional display and dynamic display ).
In addition, thanks to transparent screen solutions, you can continue to display in the window without obstructing incoming light and outward visibility, like window sticker solutions.
INCREASED VISIBILITY THANKS TO LED SCREENS
Screens attract more attention, we live it every day in our daily lives. The same is true for windows. Thanks to the dynamic aspect of the message of the moving images and the variations in color and brightness, the screen attracts the eye of the passer-by and therefore also attracts his attention.
The figures prove it, 83% of individuals consider that screens attract more attention (Arbitron digital billboards case study, Cleveland Minnesota school). Thus, the chances of being seen by the right person, the one who will enter your store and make a purchase, are increased tenfold thanks to the dynamic display in the window.
