Have you ever wondered whether social platforms can boost your content consumption? How can you use social platforms to aid content marketing for best results? While these digital marketing techniques have striking differences, the good news is that you can align the odds in your favor. In this blog, we discuss the differences between social media and content marketing along with their advantages.
Social Media Marketing And Content Marketing Main Difference
Social media is strikingly different from content marketing. The former has proven to be a game changer and it is a relevantly new addition to the marketing paradigm. An interesting thing to note is that the number of active social media users has crossed 4.2 billion till date. Thus, it means that over 53.6% of the global population uses social media. This number indicates that 490 Million more users have joined social media as compared to 2020. [1]
On the other hand, content marketing is a very old yet highly effective marketing technique. Since humans learned communication, the need for sharing information and engaging content has gained momentum. In fact, shareable content is among the top 2022 content marketing trends.
So, what is the difference between social media and content marketing? The simple explanation to this question is that:
Social Media focuses on reader participation and then Behavior. Contrastingly, the content marketing focuses on content consumption and then reader behavior.
It means that social media marketing is more focused on getting interactive with the audience.
Contrastingly, content marketing focuses mainly on creating, distributing and promoting content consumption among audiences.
Suggested Read: What is Content Distribution in Digital Marketing & How Can AI Help With It?
In social media, the professional marketers essentially share content to interact, communicate and support the customers. It can bring advocacy, brand awareness and even conversions. However, unlike content marketing which is essentially conversational, social media marketing is reactive. Social media ads support marketing ROI.
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