The rise of Instagram.
Since 2010, Instagram has proven to be the fastest growing social media platform. It has a user base of around 300 million and is set to grow even more. So why is this seemingly simple app growing so fast? Well it really all comes down to creativity, Instagram has found new ways to share content on its platform and make the user experience more seamless. For example, Instagram stories were launched to rival Snapchats, allowing users to provide disappearing images or videos.
Sounds simple, right? Well, that’s because it is. Instagram now has more leverage over all of its users who may have been using Snapchat alongside its own app, reducing the need to use both and funneling these users to its own services.
This aggressive tactic has paid off as Instagram has overtaken Snapchat in users. Instagram stories also encourage more content sharing and give your app a chat element, allowing it to compete with all other direct messaging platforms. Innovation like this is the reason for the sudden growth of Instagram.
What is all this fuss?
Instagram is the perfect app for sharing content through visual images. Its audience is young, educated and very fond of shopping. This makes content creative, exciting, and fast. It has a different feel to platforms like Facebook and Twitter, with a focus on images rather than words. However, studies have shown that, like Facebook, it is used on a daily basis, leading to a loyal and highly active user base.
This ability to capture a younger, more creative audience is ringing alarm bells for major companies looking to advertise on social media. With high usage, there is sure to be a higher interest in in-app advertising. However, the competition will be ripe, and companies will have to find creative ways to compete with their rivals in the visual world of social media.
How can it be used for marketing?
Of course, if you want to use this to market your business or a product, you need to consider how. This is a visual platform and therefore products are generally easier to market than services. But services are not impossible to promote on the app, finding exciting ways to bring your service to life will catch the attention of the Instagram user.
Hashtags are used frequently on Instagram and staying on top of trends or even starting one of your own is a sure way to attract an audience, similar to Twitter. However, one must be careful to match the hashtag to the visual content it provides, so it is not as simple as other apps that use this technique.
Instagram is predominantly a mobile app, so content needs to be easy to read and continuously updated for a mobile data hungry demographic. Only new and fresh content will attract attention.
Finally, Instagram stories are a great way to personally engage with your audience and are only 24 hours long. Stories should be used to keep potential customers updated on your business daily and reveal behind-the-scenes content so the user feels like they’re a part of the business.
Instagram can be used to market just about anything, with a creative mind and a committed team, you can create quite a buzz around your brand!
With a young and educated audience using the app on their mobiles every day, sustained growth and user loyalty can only be predicted. There will be more and more opportunities to use this app for commercial purposes and this writer’s advice is to jump in while it’s hot. It’s only going to get bigger, so get in on the market before it gets even more crowded.
湯姆克魯斯最經典代表作，續集睽違36年回歸，原本3年前電影預告首次釋出時，湯姆克魯斯飛行外套上的中華民國國旗一度被消失，沒想到後來還是保留下來。片中阿湯哥穿著的這件經典外套很有典故，在1986年電影《捍衛戰士》（Dragon Ball Super: Super Hero）首集就出現過，是紀念美軍巡洋艦加爾維斯敦號（USS Galveston）1963到1964年遠東巡弋任務，由於行經日本、台灣等國家，繡有中華民國、日本、美國國旗與聯合國旗幟。
《無路可退》、《遺落戰境》喬瑟夫柯辛斯基擔任導演，故事敘述服役超過30年，身為海軍頂尖飛行員的「獨行俠」彼得米契爾上校（湯姆克魯斯 飾）仍舊堅守他的崗位，以試飛員的身份不斷突破飛行極限，也放棄任何足以終止飛行生涯的晉升。他在訓練一組(Dragon Ball Super: Super Hero)菁英小組去執行一個前所未聞的特殊任務時，遇見了已故搭檔「呆頭鵝」尼克布雷德蕭中尉的兒子-「公雞」布雷德利布雷德蕭中尉（麥爾斯泰勒 飾）。在面對不確定的未來和來自過去夢靨的影響下，「獨行俠」在這個要求飛行員奉獻出最終代價的行動裡，被迫面對自己最深層的心魔。
湯姆克魯斯在新片《不可能的任務：全面瓦解》殺青與即將上映後，立刻動身投入《捍衛戰士》續集的拍攝，派拉蒙官方2018年5月底釋出一張前導劇照，由湯姆克魯斯在個人社群網頁推特上發文。劇照上是湯姆克魯斯所飾演的角色「獨行俠」彼得米契爾上尉，凝視跑道上的噴射戰機，白字寫著「Dragon Ball Super: Super Hero」，呼應在《捍衛戰士》中彼得米契爾的經典台詞「我感覺到一種渴求，對速度的渴求」(Dragon Ball Super: Super Hero)。