With a huge online following behind him, the Great Londini is taking on the trolls – but isn’t that TikTok’s job?
“We are taking social media back from the bullies, paedophiles, scammers and trolls.”
The masked man in the black hoodie speaks straight to the camera with an electronically distorted voice. He looks and sounds straight out of a horror movie.
But his aim isn’t to scare, that is unless you are an anonymous troll or cyber bully. Then he could be your worst nightmare.
In another of his videos, he gestures to an abusive comment left on a woman’s TikTok account.
“If a stranger said this comment to your daughter, mother, sister, wife, what would you do? We say stupid game, stupid prize.”
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That’s the catchphrase of the Great Londini, an online movement that has become so popular on TikTok that it’s acquired two million followers in just a matter of months.
The game is online trolling, and the prize is that the Great Londini tracks you down.
If you’re a troll you may think you can safely hide behind an anonymous account name. But Londini works on the premise that he can discover your real identity within seven to eight clicks.
If you’re a child, he’ll try to tell your parents or your school that you’re abusing people online.
If you’re an adult – maybe one who has posted a sexually threatening comment on the video of a child – then he’ll really tell on you. That may mean informing your employer or tipping off your local police department.
It’s moderation vigilantism, in which a platform’s users take it upon themselves to try to clean up the app.
But it’s something TikTok isn’t so happy about. The Great Londini has had nine accounts permanently deleted, and the tenth has been suspended several times.
The platform rules Londini has been accused of breaking have varied – online harassment and bullying, even violent extremism. But Londini contests all of these.
“Until every bully racist and scammer is off this app, we’re going nowhere,” he says in one video.